WHO | Brand: a-ba
Barbara Annunziata architect | fashion designer | academic lecturer | project manager | innovator
Partnership: Textile Companies sustainable/research fabrics
Facon: Social Tailors, small artisan workshops
WHAT
Design, production and sale of INNOVATIVE (CREATIVE) clothing and accessories with high versatility for women, men, a-gender.
Wearable, iconic design objects that follow physical and emotional changes. For everyday and extraordinary!
Use of end-of-series fabrics, technical fabrics derived from the reuse of recycled raw materials, 100x100 recycled technical fabric.
Sustainability inherent in the brand philosophy. NO continuous and massive PRODUCTION.
The concept to convey is: precious and long-lasting garments like grandpa's coat (the one that lasted a whole lifetime)
Garments with an innovative design | transformable | stackable | follow the shape | adapt to change | reinvent themselves | last over time | experiment with new ideas | quality | out of fashion | transseasonal | rome home made.
The iconic RUOTA garment has obtained an industrial invention patent from UIBM.
The Wheel expresses the adaptability of a garment to the maximum: it is many models in a single dress. You can use it in a versatile way at 360 degrees, obtaining always different possibilities; through the combination of the two refined layers of fabric that wrap the body, each in its own way.
My idea of sustainability:
- raw material: use of pure fibers, end of series, second raw material;
- design for all, inclusive, trans-size, genderfluid, cultural mixitè;
- simplified facon: no linings, no buttons, no zippers, no cugni, doubleface;
- work ethic: facon entrusted to the Sartorie Sociali: social well-being of the reference community;
- end of life: upcycling and creative recycling;
- clarity of information on the production chain
- the end customer becomes an ambassador of the new philosophy
Edition 2025
Events
CREATOR DESIGNER RFPCODE BMCXA
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