One step ahead: iHeel and the freedom to be a womanTalk + Experience dedicated to women's empowerment through innovation, design and freedom of choice.

iHeel is the world's first technology that allows the heel of shoes to be raised or lowered with a click in less than a second. A real revolution for all those women who in work settings find themselves in pain and carrying spare shoes.

Our event is a mini Talk + Experience dedicated to women's empowerment through innovation, design and freedom of choice.

Event format

• Duration: 3 hours
• Participants: 30/50 professional women, fashion and tech experts

Structure:

• Welcome
• Talk “Heels and Freedom”: discussion between women from different sectors on style, career and wellness
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• Official iHeel technology presentation (live demo + Q&A)
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• Shoe fitting and micro experience
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• Closing with toast and aperitif offered

The event aims to inspire, engage, and connect women who want to feel free to express themselves without compromise, even in the way they walk.

iHeel is not only a patented innovation made in Italy, but a symbol of independence and smart comfort: the first one-click adjustable heel that changes height to adapt to women's real lives.

Why is this event special?

• It is experiential and participatory: we don't just talk about freedom, we experience it.
• It is social impactful: it breaks down an aesthetic and cultural stereotype related to the pain of beauty.
• It is technological and Italian: it tells about a unique technology created by a woman for women.3 p.m.?