"Do you have any dreams in your drawer?""No, I only keep my socks in the drawer."
Corrado Guzzanti
Arturo is a brand of socks for women, men and children. It was launched in November 2018 by two young Italian designers, Marta Taronna and Sarah Parisi.
Arturo's socks are designed and made in Italy with high-quality certified cotton yarns.
All models feature a profile running along the back of the sock, the toe and the heel, and feature a double logo on the bottom of the sock. The graphics and color combinations of the collections are designed to create a high-end product, but at the same time one that does not take itself seriously.
Even in communication, Arturo's world is told through ironic images and concepts, as is well summarized in the payoff "Never underestimate the power of an ankle in color" and as is evident from the very names of the items. Indeed, these tell of "the adventures of Arthur," which in this case represents the sock's proper name. For example, the design with the vertical stripes is called "Arturo riga straight"...all the names are also in Italian, to emphasize the concept of Made in Italy.
Through colors, stripes and designs that are real thread illustrations you can then follow the stories of Arturo...
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