An inclusive and interactive fashion event that celebrates beauty through wigs, offering everyone a creative, photographic, and transformative experience.

A journey through eras, style, and identity: the event that celebrates beauty through wigs

Step into a fascinating journey through the golden ages of wigs and discover how, throughout history, they have become symbols of power, beauty, and transformation. Our fashion event is an interactive experience open to everyone, where anyone can become – even just for a day – a true diva of the past.

Create Your Perfect Look

In a space designed like a film set, you’ll be inspired by iconic styles from the past, reinterpreted with the help of fashion professionals. Photographers, makeup artists, stylists, costume designers, and selected brands will help you create a tailor-made look that highlights your personality and gives you an extraordinary experience.

Wigs and period headpieces will be available for you to dive into any era you wish: from the grandiose wigs of the 18th century to the pop vibes of the 60s, from Renaissance curls to futuristic cuts inspired by contemporary fashion.

Whether you’re reimagining your image or simply playing with a new identity, we’ll provide everything you need for a memorable transformation—topped off with a professional photoshoot.

An Inclusive Experience

This event is not just a tribute to beauty and creativity, but also a tangible gesture of inclusion. We believe in fashion that embraces diversity and celebrates every form of personal expression.

We want to create a safe and welcoming experience for everyone, including those undergoing chemotherapy or living with alopecia. Wigs, in this context, become symbols of strength, rebirth, and personal pride. Beauty is a mindset—and this event is a moment of joy, freedom, and self-expression.

Fun and Self-Discovery

At the heart of this experience is the desire to let everyone explore new facets of their style and identity. It’s an invitation to play, rediscover oneself, and share stories through fashion, in a joyful and non-judgmental atmosphere.

Why We Do It

This event carries a clear message: well-being is a right, especially in times of challenge. Hair, often underestimated, plays a major role in self-esteem and identity. For this reason, Tricostarc has been managing the Banca della Parrucca (Wig Bank) for years and promoting the Hair Smile hair donation project.

Beauty, for us, is care, dignity, and the freedom to choose.

The Team

Creative Directors: Sofia Crescenzo and Eleonora Perugini

Art Director: Samuele Latini

Fashion Stylist: Angelica Mattogno