AD ASTRA is an Italian brand founded in 2020 by Giulia Valeri, creative director and designer, who conceived the label as a constantly evolving fashion expression.
In 2023, the brand underwent a complete rebranding with the launch of its first drop, BOLD—a collection that marks the beginning of a broader aesthetic and artistic project. This new identity celebrates individuality and boldness, encouraging a break from traditional beauty standards.
Defined by geometric lines, soft yet structured silhouettes, and a bold use of color, AD ASTRA designs garments that inspire wearers to step outside their comfort zone. Fashion is interpreted as a vehicle for artistic expression and a means of standing out.
Central to the brand’s philosophy is a focus on quality and sustainability. Every fabric is carefully selected to ensure a refined aesthetic and lasting wear.
Producing in limited quantities not only minimizes waste but also emphasizes the uniqueness of each piece. From standout tops to striking dresses, every item is designed to be a statement of personality and style.
AD ASTRA embodies boldness and confidence, recognizing that feeling secure is not just about what you wear, but who you are. The brand invites fearless self-expression, offering those who choose it the freedom to showcase their individuality.