Join Create a Digital ADV — a 3-hour fashion workshop by Groovin & Denise Rosato with Rome Fashion Path. May 15, 2026, from 3:30 PM at Groovin. Live the full ADV workflow: briefing, styling, shooting, post-production. Networking & DJ set to follow.

We invite you to an immersive experience dedicated to the creation of fashion imagery in the digital era. Create a Digital ADV is a 3-hour workshop born from the creative synergy between photographer Denise Rosato and the concept store Groovin — a real professional set where you can experiment, create and connect.

When & Where May 15, 2026 | 3:30 PM – 6:30 PM | Groovin

The Program

The workshop simulates the real workflow of a creative agency, moving through four phases: starting with a brand briefing and concept study, moving into styling, grooming and model preparation, then into a guided shooting session, and finally into post-production — selecting, editing, and finalising the shots.
Stylists will work alongside the Groovin Team and take on the challenge of building an outfit that reflects the shooting mood defined by the store. Photographers and content creators will work under the guidance of Denise Rosato to capture the final digital advertising content.

Open Call for Exhibition

Photographers will be able to post-produce up to 3 shots from the session. One of these can be submitted for the official selection of a collective exhibition (date to be confirmed).

After the Workshop — Networking & DJ Set

From 7:00 PM, the evening continues inside the store with a networking moment and an exclusive DJ set by Nashe.
Nashe is a multidisciplinary artist — DJ, producer, and independent designer — driven by a passion for sharing culture and experiences, bringing people together through creative expression. His motto is "Imperfect by design."
a great opportunity to connect with other creatives and professionals in the field.

What to Bring

• A digital camera or smartphone for shooting and post-production
• A tablet or laptop for editing (if needed)
• A charger and powerbank, just in case

No professional camera required — shoot with whatever device you feel most comfortable with.

Spots & Registration

The workshop is open to 12 stylists and 12 photographers / content creators. The limited number of participants ensures that everyone gets the space and attention needed to work and produce quality content. Spots are assigned in order of registration — sign up by May 12th via the form below:
https://forms.gle/LH8qCRmepSAgwNdL7

Once registered, participants will be added to a dedicated WhatsApp group for all logistical updates and communications from the organising team.

Collaborators

bCHANGE, beauty consulting and training agency, transforming every face into an avant-garde work of art.
- Casting & Make up