Performing Fashion | Saturday 17 May | 17:00-20:00 @ Rome Fashion Path
Performing Fashion

Garments shape our bodies, providing them with the ability to move in the world we inhabit and in which we perform. The initiative 'Performing Fashion' will highlight the importance of a specific human gesture such as getting dressed.


In 1858, Charles Frederick Worth got the idea to establish his own atelier in the heart of Paris. He created the first fashion show, replacing dolls - which were then sent around the world in order to show off one's creations - with live models, who wore the products on sale for a selected clientele. 

 

In this same period the Baudelairian figure of the flâneur was coming into being. Benjamin would later relate it to his considerations on the fetishism of objects seen through the store windows which had appeared during the Industrial Revolution of the 1870s. 

 

The inspiration for the exhibition 'Performing Fashion' takes its cue from these premises. With Ida Santoro's art direction, Eleonora Cavilli's styling and Elisa Manieri and Viola Fiorucci's photography, the Cavalli and Nastri store in Rome will be transformed into the location where all the attention will be placed on the importance of dressing up. As a matter of fact, wearing garments is an act that holds the power to construct and forge the identity that each of us presents to others. As Goffman puts it, our life is the 'stage' of our daily actions, a stage where fashion certainly plays a crucial role. 

 

We look forward to experiencing together a magical moment. 


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