SEVEN is not just a fashion show. We are talking about a true immersive performance poised between theatrical action, cinema and fashion. Seven characters, two scenarios and the made in Italy on 16 May at MINT.

SEVEN is not just a fashion show. It is neither an exhibition nor a show. 

We are talking about a true immersive performance poised between theatrical action, cinema and fashion. From John Galliano to Karl Lagerfeld, from Vivienne Westwood to Alessandro Michele, the fashion system has always been a place for creating stories. Inspired by this world, on 16 May the MINT vintage clothing store will be transformed for one night only into a place of play, passion and freedom. There will be no rules inside SEVEN. 

Seven characters will move between two scenarios, specially created by our set designer Daria Palma. Federica Lo Cascio's styling, built around each personality, will celebrate the seven deadly vices through Roman and Italian craftsmanship. Emerging designers and brands will participate in the event with their garments and display part of their collections.The video content will be shot by the girls of the GEZ collective and the photography will be by Ludovica Conforti and Giovanna Bip. While all performers have been selected by casting director Gabriella Trulli. All thanks to the creative mind of Flavia Princi, art director of the SAPONE collective.

Don't delay to immerse yourself in this new dimension.

We look forward to seeing you on 16 May 2024 at 19:00 in Via del Banco di Santo Spirito 29, Rome.